![]() ![]() Each typeface, or overall design, was turned into fonts that were then sold to print shops. By the 1800s, the letters that were created were then made into metal blocks. Dating from the 11th century in East Asia (yes, Johannes Gutenberg didn’t actually invent the printing press ), type was the result of the work between a type creator and a typesetter. Typography and its historyĭesigners work to integrate historic principles and current thinking to create harmonious results that often have to work in print as well as in pixels. Read on to learn more about the history of typography, typography rules to follow, and a go-to list of typography terms. When you think about it, the art and science of typography is the basis of all communication such as logos, ad copy, headlines in magazines, and newspapers or chapter headings in a book.Īnd for designers, it’s especially important to have a well-founded understanding of typography to be able to explain why you’ve made certain typographic choices in your own designs.Īt Shillington, we teach the basics of typography and typesetting because it’s a driving force in all forms of visual communication. Think about the last time you were confused by messy type in an app, were misled by unclear signage or struggled to understand an illegible pamphlet or packaging product. And on your phone, think about how different fonts are used across different apps.īut when typography its bad, it can be jarring and distracting, even unreadable. For editorial typesetting, think about the layout of your favourite magazine. In branding, think about the boldness of the FedEx logo (with a sneaky hidden arrow!) or the classic blackletter style of The New York Times’ masthead. Typography can invoke a feeling, remind you of a certain brand, or create an atmosphere. Typography gives character and plays an emotive role in every design, even if you don’t notice it! Selecting and crafting the right type is paramount in graphic design. ![]() What is Typography? The Beginner’s Guide to Everything Typography ![]()
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