The interior gets an equally substantial design evolution showcasing the team’s cultural observations and technical skills. “It’s not shouting, because it doesn’t have to.” He also argues that this quieter form language is more consistent with a younger, more evolved buyer who wants the best but doesn’t want (or need) to be loud or brash. Visibly, what that means is the exterior of the 2022 Range Rover “is not in your face,” according to McGovern. Everybody else can focus on the line here, the line there, the line nearly everywhere. Previous designers, he points out, wanted “a body that is undulating,” but he believes that’s all distraction and that customers get tired of the fireworks. “We’re not falling into that trap,” he says. That, he explains, is in extreme contrast to what we saw earlier in the 21st century, which came down to wrinkles in sheet metal. Comparing that to the original Range Rover would be cruel that level of manufacturing simply wasn’t possible decades ago, and McGovern’s “show” in this vehicle is about the quality of its subtly bent metal. The car’s greenhouse, for example, sits nearly completely flush with the shoulder line. To infer the design team and the brand is somehow being lazy-this is the fifth generation in 50 years-is incorrect and an affront to any Miesian showing off what’s technically possible through reduction is arguably the most difficult design of all. So why would you throw that away?” he asks. We want to be about consistency of thought and progression, but that’s called ‘refinement’ and the Range Rover is unique there isn’t anything like it. “It’s a marketing ploy to constantly change the way something looks. This streamlined, creaseless Range Rover is more aerodynamic than any before, more efficient, and is a tribute to the vehicle’s decades-long history, which by now is part of McGovern’s spirit. “It’s become solid,” he adds, noting that it has perfect proportioning, with “a short front overhang, a wonderful boat tail rear overhang,” and large, 23-inch wheels. He notes that only by removing lines “can you get surfaces that are so incredibly sophisticated” that a vehicle obviously designed to carry passengers becomes entirely sculptural. The design brief, unsurprisingly, was to create the most capable and luxurious Range Rover yet, with an emphasis on reduction and paring back its appearance. He has reason to be proud: this Range Rover is on a righteous path of refinement and evolution that has few, if any, peers. He’s perhaps never been prouder of a vehicle, even though he says he was only responsible for “editing” the next-generation brand and industry landmark SUV, which debuts in 2022. Whatever remains is there for a reason,” says Gerry McGovern, Chief Creative Officer at Jaguar-Land Rover, as we discuss the just-unveiled car in NYC. “The first thing you probably notice is the new Range Rover is entirely free of excess.
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